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A Pop Americana sensibility pervades this fast-good burger joint; premium grass-fed beef served with panache and a think milk shake. The playfully minimal visual language is equally expressed in the interior: from tiles to seat cushions.
AT&T Rethink Possible
The launch video for AT&T’s massive rebranding initiative.
Dove Deep Moisture Body Wash
Based on a community-aggregation strategy, we sought to bring conversations of women together and introduce a number pathways to and from the brand.
If I Can Dream
Prototype of 19 Entertainment’s If I Can Dream, previously House in Hollywood, site which sought to hybridize old media (reality tv) with new media (social networks). The show followed performers who moved into a house in Hollywood, California. The house was wired with 56 cameras and the footage was broadcast live on the show’s website.
AT&T
We helped AT&T undertake an ambitious rebranding effort under the banner “Rethink Possible” that included a redesign that updates its trademark logo.
The new theme attempts to position AT&T as a lifestyle company and elevate it from the recent ad sniping with rival Verizon. “Rethink Possible” will inform all advertising from the country’s fourth-largest spender going forward. “It’s not going to be the old model that there’s brand work, and then there’s consumer work or enterprise work; it’s all ‘Rethink Possible,’” said Senior VP-Brand Marketing and Advertising Esther Lee. “All of our communications across all of these channels is ‘Rethink Possible’ and this integration of design.”
The Coca-Cola Company
Brand reel for 2006 unveiling in Buenos Aires, featuring Coca-Cola Classic, Coke Zero, Coke Blak and Coke Light
iBooth
iBooth wanted to capitalize on the American Idol mania, in their karaoke-kiosk; straddling notions of public/private, various technologies and materials were explored to encourage interaction.
iCoke
A proposal for The Coca-Cola Companies reward program website. Using the visual language and iconography developed for the brand, this site took a sandbox approach to allowing users to drag, drop, open and close interactions.
McDonalds
Following the recent success of its European McCafé’s, McDonalds explored an update of their interior for the United States market. Bright and inviting colors, materials and graphics were used to create a familiar but surprising experience.
Coke Green
A proposal for a reformulated Coca-Cola, using cane sugar; identity underscores organic, whimsy and responsible fun.
