AT&T
We helped AT&T undertake an ambitious rebranding effort under the banner “Rethink Possible” that included a redesign that updates its trademark logo.
The new theme attempts to position AT&T as a lifestyle company and elevate it from the recent ad sniping with rival Verizon. “Rethink Possible” will inform all advertising from the country’s fourth-largest spender going forward. “It’s not going to be the old model that there’s brand work, and then there’s consumer work or enterprise work; it’s all ‘Rethink Possible,’” said Senior VP-Brand Marketing and Advertising Esther Lee. “All of our communications across all of these channels is ‘Rethink Possible’ and this integration of design.”
