Tumblr (3.0; @scty)http://www.scty.org/<img src="http://24.media.tumblr.com/tumblr_lumknoZ7Jj1r6wn9xo3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumknoZ7Jj1r6wn9xo1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumknoZ7Jj1r6wn9xo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumknoZ7Jj1r6wn9xo4_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumknoZ7Jj1r6wn9xo5_500.jpg"/><br/> <br/><p>brgr</p> <p>A Pop Americana sensibility pervades this fast-good burger joint; premium grass-fed beef served with panache and a think milk shake. The playfully minimal visual language is equally expressed in the interior: from tiles to seat cushions.</p> <p><a href="http://www.brgr.com/">Stop in, have a bite.</a></p>http://www.scty.org/post/12765125199http://www.scty.org/post/12765125199Wed, 16 Nov 2011 09:57:00 -0500<iframe width="400" height="225" src="http://www.youtube.com/embed/7EhQitYGuBk?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>AT&T Rethink Possible</p> <p>The launch video for AT&T’s massive <a href="http://www.scty.org/post/12764051689/at-t-we-helped-at-t-undertake-an-ambitious">rebranding initiative</a>.</p>http://www.scty.org/post/12881912222http://www.scty.org/post/12881912222Wed, 16 Nov 2011 09:51:00 -0500<img src="http://24.media.tumblr.com/tumblr_lvshmmLICm1r6wn9xo1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lvshmmLICm1r6wn9xo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lvshmmLICm1r6wn9xo3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lvshmmLICm1r6wn9xo4_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lvshmmLICm1r6wn9xo5_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lvshmmLICm1r6wn9xo6_500.jpg"/><br/> <br/><p>Dove Deep Moisture Body Wash</p> <p>Based on a community-aggregation strategy, we sought to bring conversations of women together and introduce a number pathways to and from the brand.</p>http://www.scty.org/post/13828537995http://www.scty.org/post/13828537995Wed, 16 Nov 2011 09:50:00 -0500<img src="http://24.media.tumblr.com/tumblr_lumlfa4BK01r6wn9xo3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lumlfa4BK01r6wn9xo1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lumlfa4BK01r6wn9xo2_500.jpg"/><br/> <br/><p>If I Can Dream</p> <p>Prototype of 19 Entertainment’s If I Can Dream, previously House in Hollywood, site which sought to hybridize old media (reality tv) with new media (social networks). The show followed performers who moved into a house in Hollywood, California. The house was wired with 56 cameras and the footage was broadcast live on the show’s website.</p> <p><a href="http://www.hulu.com/if-i-can-dream">Watch episodes on Hulu</a></p>http://www.scty.org/post/12766015253http://www.scty.org/post/12766015253Tue, 15 Nov 2011 19:59:00 -0500<img src="http://24.media.tumblr.com/tumblr_lumjq1AUqe1r6wn9xo5_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumjq1AUqe1r6wn9xo1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lumjq1AUqe1r6wn9xo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumjq1AUqe1r6wn9xo6_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumjq1AUqe1r6wn9xo7_r1_500.jpg"/><br/> <br/><p>AT&T</p> <p>We helped AT&T undertake an ambitious rebranding effort under the banner “Rethink Possible” that included a redesign that updates its trademark logo.</p> <p>The new theme attempts to position AT&T as a lifestyle company and elevate it from the recent ad sniping with rival Verizon. “Rethink Possible” will inform all advertising from the country’s fourth-largest spender going forward. “It’s not going to be the old model that there’s brand work, and then there’s consumer work or enterprise work; it’s all ‘Rethink Possible,’” said Senior VP-Brand Marketing and Advertising Esther Lee. “All of our communications across all of these channels is ‘Rethink Possible’ and this integration of design.”</p> <p><a href="http://www.youtube.com/watch?feature=player_embedded&v=7EhQitYGuBk" target="_blank">Launch video</a></p>http://www.scty.org/post/12764051689http://www.scty.org/post/12764051689Tue, 15 Nov 2011 19:58:00 -0500<iframe src="http://player.vimeo.com/video/32056230" width="400" height="300" frameborder="0"></iframe><br/><br/><p>The Coca-Cola Company</p> <p>Brand reel for 2006 unveiling in Buenos Aires, featuring Coca-Cola Classic, Coke Zero, Coke Blak and Coke Light</p>http://www.scty.org/post/12839523663http://www.scty.org/post/12839523663Tue, 15 Nov 2011 11:47:00 -0500<img src="http://25.media.tumblr.com/tumblr_lumm0tgZg41r6wn9xo1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumm0tgZg41r6wn9xo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumm0tgZg41r6wn9xo3_500.jpg"/><br/> <br/><p>iBooth</p> <p>iBooth wanted to capitalize on the American Idol mania, in their karaoke-kiosk; straddling notions of public/private, various technologies and materials were explored to encourage interaction.</p>http://www.scty.org/post/12766707531http://www.scty.org/post/12766707531Sun, 13 Nov 2011 20:12:29 -0500<img src="http://24.media.tumblr.com/tumblr_lvshsu2idS1r6wn9xo1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lvshsu2idS1r6wn9xo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lvshsu2idS1r6wn9xo3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lvshsu2idS1r6wn9xo4_500.jpg"/><br/> <br/><p>iCoke</p> <p>A proposal for The Coca-Cola Companies reward program website. Using the visual language and iconography developed for the brand, this site took a sandbox approach to allowing users to drag, drop, open and close interactions.</p>http://www.scty.org/post/13828643613http://www.scty.org/post/13828643613Sun, 13 Nov 2011 20:10:00 -0500<img src="http://24.media.tumblr.com/tumblr_lumlunGxwL1r6wn9xo2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lumlunGxwL1r6wn9xo1_500.jpg"/><br/> <br/><p>McDonalds</p> <p>Following the recent success of its European McCafé’s, McDonalds explored an update of their interior for the United States market. Bright and inviting colors, materials and graphics were used to create a familiar but surprising experience.</p>http://www.scty.org/post/12766504918http://www.scty.org/post/12766504918Sun, 13 Nov 2011 20:08:47 -0500<img src="http://24.media.tumblr.com/tumblr_lumlmyDSMN1r6wn9xo1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumlmyDSMN1r6wn9xo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumlmyDSMN1r6wn9xo3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumlmyDSMN1r6wn9xo4_500.png"/><br/> <br/><p>Coke Green</p> <p>A proposal for a reformulated Coca-Cola, using cane sugar; identity underscores organic, whimsy and responsible fun.</p>http://www.scty.org/post/12766257637http://www.scty.org/post/12766257637Sun, 13 Nov 2011 20:04:10 -0500<img src="http://24.media.tumblr.com/tumblr_lumlalSIQj1r6wn9xo1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumlalSIQj1r6wn9xo2_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumlalSIQj1r6wn9xo3_500.jpg"/><br/> <br/><p>Ibn ‘Arabi Conference</p> <p>Booklet invitation prepared for the New York Open Center’s Islam Sufism and the Heart of Compassion: Living the Teachings of Muhyiddin Ibn ‘Arabi Conference; two color process with custom decorative typeface.</p>http://www.scty.org/post/12765861767http://www.scty.org/post/12765861767Sun, 13 Nov 2011 19:56:00 -0500<img src="http://24.media.tumblr.com/tumblr_lumkyvfUeK1r6wn9xo4_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumkyvfUeK1r6wn9xo1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumkyvfUeK1r6wn9xo2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lumkyvfUeK1r6wn9xo3_500.jpg"/><br/> <br/><p>Nobu Hotel</p> <p>Translating the restaurant experience of Nobu, into a hospitality required focusing on essential elements and materials; a minimal, elegant and eclectic identity infused aspects of products and the journey through the hotel.</p>http://www.scty.org/post/12765482126http://www.scty.org/post/12765482126Sun, 13 Nov 2011 19:49:43 -0500<img src="http://24.media.tumblr.com/tumblr_lumkwlKIGg1r6wn9xo1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lumkwlKIGg1r6wn9xo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumkwlKIGg1r6wn9xo3_500.jpg"/><br/> <br/><p>RealD</p> <p>Turning a technology provider into consumer facing lifestyle brand, required making accessible the scientific and technical innovations from RealD. This direction explores an optical and modular approach to presenting the identity.</p>http://www.scty.org/post/12765406071http://www.scty.org/post/12765406071Sun, 13 Nov 2011 19:48:00 -0500<img src="http://24.media.tumblr.com/tumblr_lvshx9cG7W1r6wn9xo5_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lvshx9cG7W1r6wn9xo1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lvshx9cG7W1r6wn9xo3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lvshx9cG7W1r6wn9xo2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lvshx9cG7W1r6wn9xo4_500.jpg"/><br/> <br/><p>Chaqwa</p> <p>Far Coast, wanted to create a  quick-service version of its high-end brand of premium coffee and tea beverages, dubbed Chaqwa. We explored package and dispenser typologies that would minimize waste and maximize experience.</p>http://www.scty.org/post/13828712492http://www.scty.org/post/13828712492Sun, 13 Nov 2011 19:45:00 -0500<img src="http://25.media.tumblr.com/tumblr_lumkak8jGj1r6wn9xo3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumkak8jGj1r6wn9xo1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lumkak8jGj1r6wn9xo2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lumkak8jGj1r6wn9xo4_500.jpg"/><br/> <br/><p>be well</p> <p>An initiative from The Coca-Cola Company to focus on their wellness products: water, juice, tea and energy drinks.</p>http://www.scty.org/post/12764705857http://www.scty.org/post/12764705857Sun, 13 Nov 2011 19:35:00 -0500