SCTY is an incubator, advisory and consultancy founded by Ali Madad. 
Ali brings over two decades of experience in brand revitalization, digital product development, emerging technology, product marketing, and space design. Throughout his career, Ali has worked with large agencies, design firms, startups, management consultancies, and media companies. Ali is known for his ability to ignite teams, align organizations and transform busniesses with strategic thinking and design for the likes of The Coca-Cola Company, IBM, AT&T, Wells Fargo, and ADP.
He has a keen interest in digital products (B2B, DTC, B2C) and led experience design for Honest Dollar SMB Retirement platform (acquired by Goldman Sachs), innovation and concept development for health and wellness startup Hologram Sciences, and the repositioning of Honda Developer Studio's in Silicon Valley. For SXSW Ali prototyped the first blockchain-powered fitness wearable, Fitcoin. Ali's expertise extends beyond digital products, and he has also worked on environments and physical products (alas, his bottle design for Victoria Beckham will never see the light of day). He has designed the interior and identity for fast-food burger chain, brgr, pop-up concepts and retail experience for McDonald's, and concepts for digital park experiences and hybrid digital/physical spaces for Disney.
Ali's work has garnered attention for his clients and is recocognized within the industry: Cannes Shortlist, Ad Age's Viral Brand of the Year for Samsung S4 and the launch of ADP's Data at Work, a machine learning style transfer model trained for visual identity. In addition to his work in the design industry, Ali has taught and lectured at Pratt Institute, Cooper Union and The University of Texas at Austin. He holds a BFA in New Media Design from Rochester Institute of Technology and a MFA in 2D Design from Cranbrook Academy of Art.
Ali is currently exploring the applications of machine learning for brand system generation and business intelligence for strategic analysis.

Build is designed to address the unique challenges teams and organizations face as they seek product market fit, overcome plateaus or seek new vistas for growth. It is purpose built from years of experience on both agency and client side to deliver essential value that clarifies, simplifies and amplifies organizations of all sizes.

Research is how SCTY advances cause-based works as both public and private ventures. Bringing imagination and ingenuity to the challenges society faces is how we can usher in a better tomorrow.

Shop is an initial foray in DTC public outreach for public health awareness and advocacy. We are actively seeking out collaborators and like-minded individuals and organizations.

© 2008–2023 SCTY, Inc.