Ali Madad

0-1: designing desirable future ↳ high performing teams ↳ 1-N: systems that scale

Ali Madad

0-1: designing desirable future ↳ high performing teams
↳ 1-N: systems that scale

Designing Desirable Futures

Ali is a design leader, maker, and former educator who specializes in systems, storytelling, and strategic innovations for desirable futures across branding, product development, and customer experience. Through his company, SCTY, he provides executive and advisory consultation to organizations of all sizes and select clients. He has extensive experience working with leadership, engineering, research and development, and product development teams in highly matrixed organizations, and is well-versed in cross-functional and interdisciplinary work. He has experience working in large agencies, design firms, startups, management consultancies, and media companies, and is currently exploring the use of machine learning for brand system generation and using business intelligence for strategic analysis.

Brand Revitalization & Strategic Transformations

• ADP, Always Designing for People, the first rebrand and launch in its 70 year history
• The Coca-Cola Company, Happiness in a Bottle—a seminal turning point for the then lagging brand
• AT&T’s Rethink Possible, recasting the telecom provider as a tech lifestyle brand
• Wells Fargo, Cards Portfolio Program digital, brand and identity

Digital Products

• JetBlue, reimagining the loyalty and booking experience 
• Honest Dollar, SMB Retirement platform (acquired by Goldman Sachs)
• Pizza Hut, mobile app concepts and experience
• Honda Developer Studio, launched in Silicon Valley introducing new to use APIs
• David Yurman, digital customer experience and strategy

Product Marketing Launches

• Moto X from Google Motorola, launched at NY Fashion Week
• Samsung S4, lauded as Ad Age’s Viral Brand of the Year
• If I Can Dream, the first 24/7 digital experience tracking young Hollywood hopefuls
• Maestro powered by Michelin, a digital platform for vendors and service providers

Emerging Technology & Prototypes

• Fitcoin, the first blockchain powered fitness wearable
• Tyrone Drone, proof of concept unmanned vehicle deploying various payloads
• Call Center of the Future for IBM, sales experience leveraging Augmented Reality
• Data at work, a machine learning style transfer model trained for ADP’s visual identity

Environments & Spaces

• brgr, interior and identity design for fast good burger chain
• McDonald’s, pop-up concepts and retail experience
• Gizmosphere, computer vision augmented kiosk from AMD that toured Engadget events
• Disney, concepts for digital park experiences and hybrid digital/physical spaces

Design leader, maker and erstwhile educator focusing on systems, storytelling and strategic innovations for desirable futures across brand, product and customer experience. Through SCTY, Ali offers Executive and Advisory Consultation to organizations of all sizes and select clients. Drawing on deep experience working with leadership, engineering, research and development, and product development teams in highly matricized organizations—cross-functional and interdisciplinary by default.

Ali focuses on brand, design systems and emerging technology, for B2C and B2B, with experience gained at: large agencies, design firms, startups, management consultancies and media companies. He is currently exploring applications of machine learning for brand system generation and business intelligence quantification for strategic analysis.

Brand Revitalization & Strategic Transformations

• ADP, Always Designing for People, the first rebrand and launch in its 70 year history
• The Coca-Cola Company, Happiness in a Bottle—a seminal turning point for the then lagging brand
• AT&T’s Rethink Possible, recasting the telecom provider as a tech lifestyle brand
• Wells Fargo, Cards Portfolio Program digital, brand and identity

Digital Products

• JetBlue, reimagining the loyalty and booking experience 
• Honest Dollar, SMB Retirement platform (acquired by Goldman Sachs)
• Pizza Hut, mobile app concepts and experience
• Honda Developer Studio, launched in Silicon Valley introducing new to use APIs
• David Yurman, digital customer experience and strategy

Product Marketing Launches

• Moto X from Google Motorola, launched at NY Fashion Week
• Samsung S4, lauded as Ad Age’s Viral Brand of the Year
• If I Can Dream, the first 24/7 digital experience tracking young Hollywood hopefuls
• Maestro powered by Michelin, a digital platform for vendors and service providers

Emerging Technology & Prototypes

• Fitcoin, the first blockchain powered fitness wearable
• Tyrone Drone, proof of concept unmanned vehicle deploying various payloads
• Call Center of the Future for IBM, sales experience leveraging Augmented Reality
• Data at work, a machine learning style transfer model trained for ADP’s visual identity

Environments & Spaces

• brgr, interior and identity design for fast good burger chain
• McDonald’s, pop-up concepts and retail experience
• Gizmosphere, computer vision augmented kiosk from AMD that toured Engadget events
• Disney, concepts for digital park experiences and hybrid digital/physical spaces