Ali Madad

0-1: designing desirable future ↳ high performing teams ↳ 1-N: systems that scale

Ali Madad

0-1: designing desirable future ↳ high performing teams
↳ 1-N: systems that scale

Designing Desirable Futures

Ali is a design leader, maker, and former educator who specializes in systems, storytelling, and strategic innovations for desirable futures across branding, product development, and customer experience. Through his company, SCTY, he provides executive and advisory consultation to organizations of all sizes and select clients. He has extensive experience working with leadership, engineering, research and development, and product development teams in highly matrixed organizations, and is well-versed in cross-functional and interdisciplinary work. He has experience working in large agencies, design firms, startups, management consultancies, and media companies, and is currently exploring the use of machine learning for brand system generation and using business intelligence for strategic analysis.

Brand Revitalization & Strategic Transformations

Digital Products

Product Marketing Launches

Emerging Technology & Prototypes

Environments & Spaces

Design leader, maker and erstwhile educator focusing on systems, storytelling and strategic innovations for desirable futures across brand, product and customer experience. Through SCTY, Ali offers Executive and Advisory Consultation to organizations of all sizes and select clients. Drawing on deep experience working with leadership, engineering, research and development, and product development teams in highly matricized organizations—cross-functional and interdisciplinary by default.

Ali focuses on brand, design systems and emerging technology, for B2C and B2B, with experience gained at: large agencies, design firms, startups, management consultancies and media companies. He is currently exploring applications of machine learning for brand system generation and business intelligence quantification for strategic analysis.

Brand Revitalization & Strategic Transformations

Digital Products

Product Marketing Launches

Emerging Technology & Prototypes

Environments & Spaces

RECOGNITION

Select writing and coverage

logos-color-01
logos-color-02
logos-color-03
logos-color-04
logos-color-05
logos-color-06
logos-color-07
logos-color-08

CONTACT

Reach out and connect

© 2008–2023 SCTY, Inc.