Brand architecture refers to the way a company organizes and structures its portfolio of brands. It plays a crucial role in shaping consumer perceptions, brand equity, and overall business success. This literature review aims …

Positioning is a crucial aspect for startups as it determines how a company is perceived in the market and how it differentiates itself from competitors. It involves creating a unique and compelling value proposition …

A brand-driven company is an organization that places a strong emphasis on building and leveraging its brand to drive its business strategy and achieve its goals. It recognizes the importance of brand identity, brand …

One common critique of design thinking is that it dilutes design into a structured, linear, and clean process. Critics argue that real design is messy, complex, and nonlinear, and it cannot be derived solely …