Latest in: B2C
Brand architecture refers to the way a company organizes and structures its portfolio of brands. It plays a crucial role in shaping consumer perceptions, brand equity, and overall business success. This literature review aims …
August 13, 2023
Positioning is a crucial aspect for startups as it determines how a company is perceived in the market and how it differentiates itself from competitors. It involves creating a unique and compelling value proposition …
August 13, 2023
A brand-driven company is an organization that places a strong emphasis on building and leveraging its brand to drive its business strategy and achieve its goals. It recognizes the importance of brand identity, brand …
August 12, 2023
One common critique of design thinking is that it dilutes design into a structured, linear, and clean process. Critics argue that real design is messy, complex, and nonlinear, and it cannot be derived solely …
August 12, 2023

SCTY is a Minority Business Enterprise (MBE) incubator, advisory and consultancy based in NYC. Founded by Ali Madad, SCTY engages in works for culture, commerce and public policy.

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