Latest in: Product Marketing
Creating and testing value propositions is crucial for startups to effectively communicate their unique value to customers and differentiate themselves in the market. In today's competitive business landscape, startups face the challenge of standing …
August 13, 2023
Positioning is a crucial aspect for startups as it determines how a company is perceived in the market and how it differentiates itself from competitors. It involves creating a unique and compelling value proposition …
August 13, 2023

SCTY is a Minority Business Enterprise (MBE) incubator, advisory and consultancy based in NYC. Founded by Ali Madad, SCTY engages in works for culture, commerce and public policy.

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