adp

1 in 6 Americans get their paycheck through ADP. However despite their ubiquity and reach ADP was virtually invisible. After 70 years of anonymity, they wanted the world to know they were more than just a payroll company.

adp

1 in 6 Americans get their paycheck through ADP. However despite their ubiquity and reach ADP was virtually invisible. After 70 years of anonymity, they wanted the world to know they were more than just a payroll company.

We landed on a powerful new positioning, “ADP: Always Designing for People.” This turn of phrase helped catalyze our efforts to modernize the brand—by focusing on the achievements and improvements made for the sake of the end user.

We landed on a powerful new positioning, “ADP: Always Designing for People.” This turn of phrase helped catalyze our efforts to modernize the brand—by focusing on the achievements and improvements made for the sake of the end user.

ADP's new progressive brand identity pays homage to its past, while evoking the data and insights in its products and services. The identity consists of a refined color palette, fluid grid structure data-driven visualizations and typography that infuses layout to iconography.

ADP's new progressive brand identity pays homage to its past, while evoking the data and insights in its products and services. The identity consists of a refined color palette, fluid grid structure data-driven visualizations and typography that infuses layout to iconography.

Data at work is a machine learning style transfer technique trained on an input style that uses color and organic shapes from the visual identity. Revealing the invisible world of work, these treatments show the connective tissue of data, insights, analytics, and flow that is embodied in ADP’s products and services. 

Data at work is a machine learning style transfer technique trained on an input style that uses color and organic shapes from the visual identity. Revealing the invisible world of work, these treatments show the connective tissue of data, insights, analytics, and flow that is embodied in ADP’s products and services. 

We created Taub Type, named after the company’s founder, Henry Taub. Taub Type is a variable type system that is dynamic, reactive and responsive in real-time. Created in partnership with Chester Jenkins, Taub Type is a classically proportioned, low contrast sans-serif meets offset pixel grid.

We created Taub Type, named after the company’s founder, Henry Taub. Taub Type is a variable type system that is dynamic, reactive and responsive in real-time. Created in partnership with Chester Jenkins, Taub Type is a classically proportioned, low contrast sans-serif meets offset pixel grid.

As the brand assimilates into the organization and out into the world, the influence of brand on product and product experience on brand becomes a reciprocal relationship. 

As the brand assimilates into the organization and out into the world, the influence of brand on product and product experience on brand becomes a reciprocal relationship.