Despite the fact that 1 in 6 Americans receive their paycheck through ADP, the company remained virtually invisible. After 70 years of operating in relative anonymity, ADP aimed to let the world know that they were more than just a payroll company.
1 in 6 Americans get their paycheck through ADP. However despite their ubiquity and reach ADP was virtually invisible. After 70 years of anonymity, they wanted the world to know they were more than just a payroll company.
We established a powerful new positioning, "ADP: Always Designing for People." This phrase served as a catalyst in our efforts to modernize the brand, emphasizing the achievements and improvements made for the benefit of the end user.
We landed on a powerful new positioning, “ADP: Always Designing for People.” This turn of phrase helped catalyze our efforts to modernize the brand—by focusing on the achievements and improvements made for the sake of the end user.
ADP's progressive brand identity pays homage to its history while evoking the data and insights within its products and services. This identity encompasses a refined color palette, a fluid grid structure, data-driven visualizations, and typography that seamlessly integrates layout with iconography.
ADP's new progressive brand identity pays homage to its past, while evoking the data and insights in its products and services. The identity consists of a refined color palette, fluid grid structure data-driven visualizations and typography that infuses layout to iconography.
"Data at Work" is a machine learning style transfer technique trained on an input style that incorporates the color and organic shapes from the visual identity. By revealing the invisible world of work, these treatments illustrate the connective tissue of data, insights, analytics, and flow that are embodied in ADP's products and services.
Data at work is a machine learning style transfer technique trained on an input style that uses color and organic shapes from the visual identity. Revealing the invisible world of work, these treatments show the connective tissue of data, insights, analytics, and flow that is embodied in ADP’s products and services.
We introduced Taub Type, named after the company's founder, Henry Taub. Taub Type is a patented variable type system that is dynamic, reactive, and responsive in real-time. Developed in collaboration with Chester Jenkins, Taub Type combines classic proportions with a low-contrast sans-serif design, incorporating an offset pixel grid. This innovative variable type system has received four Design Patents.
We created Taub Type, named after the company’s founder, Henry Taub. Taub Type is a variable type system that is dynamic, reactive and responsive in real-time. Created in partnership with Chester Jenkins, Taub Type is a classically proportioned, low contrast sans-serif meets offset pixel grid.
As the brand integrates into the organization and extends its presence to the world, the interplay between the brand's influence on the product and the product experience on the brand forms a reciprocal relationship.
As the brand assimilates into the organization and out into the world, the influence of brand on product and product experience on brand becomes a reciprocal relationship.
call center arProject type
state autoProject type
flexible cloudProject type
dynamic teamsProject type
honest dollarProject type
pizza hutProject type
ibm cloudIconic innovations for the generation of IBM Cloud
tyrone droneProject type
rethink possibleProject type
samsung mobileProject type
john deereProject type
SCTY is a Minority Business Enterprise (MBE) incubator, advisory and consultancy based in NYC. Founded by Ali Madad, SCTY engages in works for culture, commerce and public policy.
© 2023 SCTY, Inc. All Rights Reserved.