Successfully repositioning AT&T from a defensive posture to a conversation-changing orientation as a lifestyle brand. 


Repositioning AT&T from a defensive posture, to a conversation changing orientation as a lifestyle brand.

To revitalize AT&T's brand visual language, we introduced new visual forms and typographic voices, complemented by a redesigned color palette. The outcome was a friendly, playful, and fresh expression for a telecom giant that was previously seen as lagging behind. 

To reivograte ATT's brand visual language, visual forms and typographic voices met with a reapportioned color palette. The result was a friendly, playful and fresh expression for a laggard telecom giant.


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SCTY is a Minority Business Enterprise (MBE) incubator, advisory and consultancy based in NYC. Founded by Ali Madad, SCTY engages in works for culture, commerce and public policy.

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