brgr

Concept and launch of a 'fast-good' burger joint imbued with a Pop Americana sensibility, serving premium grass-fed beef with panache, accompanied by a thick milkshake. 

brgr

A Pop Americana sensibility pervades this fast-good burger joint; premium grass-fed beef is served with panache and a thick milk shake. 

A-0275
A-0278

Collaborating with architects and interior designers, the brand and visual language crafted a distinct sense of space, place, and identity, which played a key role in launching this franchise. 

Working with architects and interior designers, the brand and visual language carved out a sense of space, place and identity that helped launch this franchise.

A-0259
A-0267

The playfully minimal visual language was consistently expressed in the interior, from tiles to seat cushions. Although BRGR initially expanded from its flagship location on 8th Avenue to include two additional restaurants in Manhattan, all locations are now closed.

The playfully minimal visual language is equally expressed in the interior: from tiles to seat cushions. brgr has expanded from its flagship location on 8th ave to include an additional two restaurants in Manhattan. 

02_Rockwell__01-brgr_photographs_Selectsjpegs_A-0251

phenologyProject type

jetblueProject type

dvelopProject type

momentousProject type

adpProject type

agentcyProduct

civic agentcyProduct

call center arProject type

GiveCareProduct

moto xCampaign

fitcoinProduct

disneyProject type

constellationProject type

state autoProject type

flexible cloudProject type

dynamic teamsProject type

honest dollarProject type

maestroProject type

pizza hutProject type

gizmosphereProject type

ibm cloudIconic innovations for the generation of IBM Cloud

tyrone droneProject type

david yurmanProduct

coca-colaProject type

rethink possibleProject type

samsung mobileProject type

john deereProject type

SCTY is a Minority Business Enterprise (MBE) incubator, advisory and consultancy based in NYC. Founded by Ali Madad, SCTY engages in works for culture, commerce and public policy.

© 2024 SCTY, Inc. All Rights Reserved.