coca-cola

Reinventing one of the most beloved brands in the world took shape with a strategic rallying cry of Stubborn Optimism. A fizzy filled exploration of effervescence addled design and imagery came together to transform an iconic brand.

coca-cola

Reinventing one of the most beloved brands in the world took shape with a strategic rallying cry of Stubborn Optimism. A fizzy filled exploration of effervescence addled design and imagery came together to transform an iconic brand.

Paring back to foundational elements and iconic forms while introducing timely and contexually relevant imagery provided a sense of familiarity while refreshing the stable perception.

Paring back to foundational elements and iconic forms while introducing timely and contexually relevant imagery provided a sense of familiarity while refreshing the stable perception.

Dynamic photography captured the kinetic verve, while the glacial ice scultures adorned everything from shelf-talkers to truck sides.

Dynamic photography captured the kinetic verve, while the glacial ice scultures adorned everything from shelf-talkers to truck sides.

The visual identity system touched all facets of brand and can be seen throughout the world: from vending machines in Shanghai, to coolers in Istanbul to signage throughout World of Coca-Cola in Atlanta.

The visual identity system touched all facets of brand and can be seen throughout the world: from vending machines in Shanghai, to coolers in Istanbul to signage throughout World of Coca-Cola in Atlanta.