THE COCA-COLA COMPANY

The reinvention of one of the world's most beloved brands took shape through a strategic rallying cry of "Stubborn Optimism." This initiative involved a bubbly exploration of effervescent design and imagery, coming together to transform an iconic brand.

coca-cola

Reinventing one of the most beloved brands in the world took shape with a strategic rallying cry of Stubborn Optimism. A fizzy filled exploration of effervescence addled design and imagery came together to transform an iconic brand.

Stripping back to foundational elements and iconic forms, while introducing timely and contextually relevant imagery, provided a sense of familiarity while refreshing the brand's stable perception. 

Paring back to foundational elements and iconic forms while introducing timely and contexually relevant imagery provided a sense of familiarity while refreshing the stable perception.

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Dynamic photography captured the kinetic verve, and glacial ice sculptures adorned everything from shelf-talkers to truck sides, adding a unique visual element to the brand's presentation. 

Dynamic photography captured the kinetic verve, while the glacial ice scultures adorned everything from shelf-talkers to truck sides.

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The visual identity system encompassed all facets of the brand and can be observed worldwide: from vending machines in Shanghai and coolers in Istanbul, to signage throughout the World of Coca-Cola in Atlanta.

The visual identity system touched all facets of brand and can be seen throughout the world: from vending machines in Shanghai, to coolers in Istanbul to signage throughout World of Coca-Cola in Atlanta.

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