honest dollar

Revolutionizing retirement through low-end pricing disruption, frictionless sign up and delightful user experience.

honest dollar

Revolutionizing retirement through low-end pricing disruption, frictionless sign up and delightful user experience.

“Despite regulatory headwinds and plenty of competition, Honest Dollar carved out a niche in financial services by servicing the nearly 16 million self-employed people in the gig economy who lack access to a retirement plan or 401k.”

—TechCrunch

I lead product strategy, design and user experience—compiling insights from behavioral economics, conducting usability testing and designing the overall experience.

Honest dollar was acquired by Goldman Sachs in March of 2016; initial investors include Aaron Patzer, Formation 8, Vikram Pandit and will.i.am.

New York Times

Tailoring Retirement Plans to Companies With a Handful of Worker

Tech Crunch

With $3M In Funding, Honest Dollar Hopes To Make Retirement Plans Affordable For SMBs

The Wall Street Journal

Startup’s Aim: Cheaper Retirement Plans for Small Firms