MAESTRO

Maestro is a digital cloud-based platform designed to facilitate a stronger and more effective relationship between Service Providers, Fleets, and Michelin. It enables Michelin to reinvest in its customers. 

maestro

Maestro is a digital cloud-based platform designed to help create a stronger and more effective relationship between Service Providers, Fleets, and Michelin. Maestro helps Michelin invest back into its customers.

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As a three-sided marketplace, Maestro bridges both close and distant connections with Michelin. During the process of defining, designing, and launching Maestro, we provided it with a name, positioned it strategically, and developed supporting materials for both internal and external audiences. 

As a three-sided marketplace, Maestro straddles close and removed associations with Michelin. In defining, designing and launching Maestro we named, positioned and created supporting material for internal and external audiences.

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The symmetry and form of the Maestro mark evoke the ancient symbol known as a triquetra. This symbolizes reciprocal promise, unity, and open communication between digital platforms and humans. 

The symmetry and form of the Maestro mark evokes the ancient symbol known as a triquetra. It represents reciprocal promise, unity and open-communication between digital platforms and humans.

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SCTY is a Minority Business Enterprise (MBE) incubator, advisory and consultancy based in NYC. Founded by Ali Madad, SCTY engages in works for culture, commerce and public policy.

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