MOMENTOUS

Transitioning from an audience niche focused on elite athletes to expert-guided performance protocols that enhance the performance of high achievers required both dexterity and agility. Momentous is at the forefront, shaping a new addressable market. 

momentous

Evolving from an elite athlete focused audience niche to expert-guided performance protocols that improve high performers, needed both deft and agility. Momentous is working at the frontiers to define a new addressable market.

In order to support the repositioning of Momentous from a sports nutrition supplement company to a human performance and optimization company, we undertook a refresh of the brand's identity. The goal was to better align it with a culturally aware, kinetic-humanistic brand identity. This transformation is most evident in the redesigned logotype, wordmark, color palette, typography, and the overall visual identity system.

To help the repositioning of Momentous from a sports nutrition supplement company to a human performance and optimization company, we refreshed the identity to better reflect a culturally aware kinetic-humanistic brand. This is best demonstrated in a redrawn logotype, wordmark, color palette, typography and overall visual identity system.

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The Momentous App serves as the ultimate destination for enhancing human performance. It stands out as the sole platform where individuals can access and implement the performance protocols used by elite athletes and the world-class experts who train them. Moreover, users can tailor these protocols to their specific circumstances with the guidance of a trained coach. This app is thoughtfully designed for those who are committed to improving both cognitive and physical performance. 

Momentous App is the destination for enhancing human performance. It’s the only place you can access and adopt the protocols of elite athletes and the world-class experts who train them, and adapt those protocols with the help of a trained coach for your unique circumstances. This app is designed for those who care about cognitive, as well as physical, performance improvement.

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The exploration and prototyping for the Momentous App revolved around the core theme of enhancing human performance. It serves as the exclusive platform where individuals can explore and adopt the performance protocols used by elite athletes and the world-class experts who coach them. Additionally, users have the opportunity to customize these protocols with the guidance of a trained coach, tailoring them to their unique circumstances. This app is meticulously designed for individuals who prioritize improvements in both cognitive and physical performance. 

Exploration and prototyping for the Momentous App centered around enhancing human performance. It’s the only place you can access and adopt the protocols of elite athletes and the world-class experts who train them, and adapt those protocols with the help of a trained coach for your unique circumstances. This app is designed for those who care about cognitive, as well as physical, performance improvement.

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SCTY is a Minority Business Enterprise (MBE) incubator, advisory and consultancy based in NYC. Founded by Ali Madad, SCTY engages in works for culture, commerce and public policy.

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