momentous

Evolving from an elite athlete focused audience niche to expert-guided performance protocols that improve high performers, needed both deft and agility. Momentous is working at the frontiers to define a new addressable market.

momentous

Evolving from an elite athlete focused audience niche to expert-guided performance protocols that improve high performers, needed both deft and agility. Momentous is working at the frontiers to define a new addressable market.

To help the repositioning of Momentous from a sports nutrition supplement company to a human performance and optimization company, we refreshed the identity to better reflect a culturally aware kinetic-humanistic brand. This is best demonstrated in a redrawn logotype, wordmark, color palette, typography and overall visual identity system.

To help the repositioning of Momentous from a sports nutrition supplement company to a human performance and optimization company, we refreshed the identity to better reflect a culturally aware kinetic-humanistic brand. This is best demonstrated in a redrawn logotype, wordmark, color palette, typography and overall visual identity system.

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Mom-Project-03

Momentous App is the destination for enhancing human performance. It’s the only place you can access and adopt the protocols of elite athletes and the world-class experts who train them, and adapt those protocols with the help of a trained coach for your unique circumstances. This app is designed for those who care about cognitive, as well as physical, performance improvement.

Momentous App is the destination for enhancing human performance. It’s the only place you can access and adopt the protocols of elite athletes and the world-class experts who train them, and adapt those protocols with the help of a trained coach for your unique circumstances. This app is designed for those who care about cognitive, as well as physical, performance improvement.

Mom-Project-01

Exploration and prototyping for the Momentous App centered around enhancing human performance. It’s the only place you can access and adopt the protocols of elite athletes and the world-class experts who train them, and adapt those protocols with the help of a trained coach for your unique circumstances. This app is designed for those who care about cognitive, as well as physical, performance improvement.

Exploration and prototyping for the Momentous App centered around enhancing human performance. It’s the only place you can access and adopt the protocols of elite athletes and the world-class experts who train them, and adapt those protocols with the help of a trained coach for your unique circumstances. This app is designed for those who care about cognitive, as well as physical, performance improvement.

Mom-Project-02

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