About

We are SCTY, your social and cultural intermediators.

We create the communicative tissue to connect forms, ideas, agents and institutions as words, pictures, ideas & experiences. We manage creative disruptions that keep you aligned with the changing marketplace: our strategies suffuse with brands & move people. We have worked with wonderful studios over the years at Ogilvy, Rockwell Group, 19 Entertainment, Landor, G2 and Brand Image; some of our clients include Coca-Cola Company, AT&T, Alessi, Fisher Price, Nintendo, Sheraton and the Miami Dolphins.

SCTY is Ali Madad and Arden de Brun.

Ali Madad is designer, writer and educator; he earned his MFA from Cranbrook Academy of Art and was the first graduate in New Media Design from Rochester Institute of Technology. His writings and design have been published in Graphic Design: A New History, Design Institute, How Magazine and Étapes to name a few. Ali is a Visiting Associate Professor at Pratt Institute and has lectured and held workshops from Houston, TX to Seoul, South Korea.

Arden de Brun was born in Madrid, Spain. He holds a MFA from Cranbrook Academy of Art in 2-D Design and has research and development experience from Fabrica SpA in Treviso, Italy. Arden has more than ten years of national and international marketing experience with both global and start-up brands. Arden is currently Lead Faculty at The Art Institute of California-Hollywood.

Stop by our atelier.