SCTY is a Minority Business Enterprise (MBE)

incubator, advisory, and consultancy founded

by Ali Madad in NYC

Ali brings an impressive track record of over two decades in various domains, including brand revitalization, digital product development, emerging technology, product marketing, and space design. His career has spanned a wide range of organizations, from large agencies and design firms to startups, management consultancies, and media companies. Ali is recognized for his talent in inspiring teams, aligning organizations, and driving business transformation through strategic thinking and design. Some of the notable companies he has collaborated with include The Coca-Cola Company, IBM, AT&T, Wells Fargo, and ADP.

Ali has a strong interest in digital products, including those in the B2B, direct-to-consumer (DTC), and B2C categories. He played a pivotal role in leading experience design for Honest Dollar's SMB Retirement platform, which was subsequently acquired by Goldman Sachs. Additionally, he contributed to innovation and concept development for Hologram Sciences, a health and wellness startup, and participated in the repositioning of Honda Developer Studio in Silicon Valley.

One of Ali's notable achievements was prototyping the first blockchain-powered fitness wearable, Fitcoin, for SXSW. Beyond digital products, he has applied his expertise to environments and physical products. This includes designing the interior and identity for the fast-food burger chain, brgr, creating pop-up concepts and retail experiences for McDonald's, and developing concepts for digital park experiences and hybrid digital/physical spaces for Disney.

Currently, Ali is engaged in exploring the potential applications of machine learning for generating brand systems and leveraging business intelligence for strategic analysis. His diverse skill set and experience make him a valuable asset in the world of design and innovation.

Ali is  a certified ScrumMaster, has been issued four patents Design Patents, and a published author and speaker on design and innovation topics.

His work has garnered attention for his clients and is recognized within the industry: Cannes Shortlist, Ad Age's Viral Brand of the Year for Samsung S4, and the launch of ADP's Data at Work, a machine learning style transfer model trained for visual identity.

In addition to his work in the design industry, Ali has taught and lectured at Pratt Institute, Cooper Union, and The University of Texas at Austin. He holds a BFA in New Media Design from the Rochester Institute of Technology and an MFA in 2D Design from the Cranbrook Academy of Art.

SCTY is a Minority Business Enterprise (MBE) incubator, advisory and consultancy based in NYC. Founded by Ali Madad, SCTY engages in works for culture, commerce and public policy.

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