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Articles, essays,

& perspectives on the

timeless & timely

  • Gui Bonsiepe: Design Visionary and the Quest for Social Change
  • Decoding AI's Evolution: Herbert Simon's Legacy and the Rise of Generative Intelligence
  • Different, Not Just Better: Why Striving for Uniqueness Outweighs Being #1
  • Incubate or Stagnate: Why Big Organizations Need External Catalysts for True Innovation
  • Leading in the AI Era: A C-suite Guide to Navigating Generative AI Opportunities and Pitfalls
  • Unlock Your Startup's Potential: How to Create and Test Standout Value Propositions
  • Building Brands to Last: The Power and Pitfalls of Brand Architecture
  • Shaping Startup Success: The Changing Landscape of Positioning Strategies
  • Purpose Over Profit: How Brand Missions Lead to Market Mastery
  • Beyond Post-Its: Unraveling the Myths of Design Thinking

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