“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." — Buckminster Fuller
Ali Madad
Principal & Founder
Designer, AI Engineer, Strategic Advisor
Affiliations
- •Software Safety Standards Panel
- •Member, Coalition for Health AI (CHAI)
- •Advisor, Alchemain
- •Advisor, A Better Goodbye
- •Board Certified Patient Advocate (BCPA)
- •Member, Association for Computing Machinery (ACM)
- •5 Design Patents granted
Ali Madad is a designer, builder, and applied-AI researcher focused on shipping safe, reliable systems. As Principal at SCTY and founder of GiveCare—an SMS platform for caregivers—he embeds agentic workflows, memory, and evaluations into real workflows to deliver measurable impact.
His portfolio spans health and creative work, from Fitcoin to caregiver-support systems at scale. He lectures at Columbia Engineering and NYU.
A Board-Certified Patient Advocate (BCPA), he serves on the Internet Safety Labs Software Safety Standards Panel, is a member of Coalition for Health AI (CHAI), and holds five design patents.
His work at the intersection of AI and design is featured in the forthcoming "Brands in the Age of AI" (SVA).
Reel
Iconic Innovations
Loyalty Redefined
Happiness in a Bottle
Journey Mapping
Variable Typography
Orchard Installation
FitCoin App
Fluid Dynamics
Personalized Protocols
Call Center AR
Dynamic Workplace Game
How We Work
From strategy to shipping—flexible engagements that meet you where you are
Strategy Session
Develop focused strategy
1-2 weeks
Hands-On Workshop
Hands-on experimentation
1-3 days
Organizational Embed
Transform into cohesive strategy
3-6 months
Product Build
Launch differentiated products
2-4 months
Core Capabilities
Marketing & Advertising Agencies
Exploring AI-driven creative augmentation and workflow optimization
Brands & Businesses
Looking to revitalize their digital presence with AI-powered solutions
Founders & Teams
Building AI-first products and needing strategic guidance
Enterprise Innovation Leaders
Scaling AI adoption and optimizing workflows across teams
Ready to Work Together?
You're ready to build an AI-native product or experience—not just add AI features
You're overwhelmed by tools, frameworks, and implementation choices
You want AI to enhance creativity, efficiency, and product differentiation
You need external expertise to evaluate, de-risk, and accelerate AI adoption