Collaborating with Disney's Studio Technology Innovation Group, we delved into the possibilities of leveraging emerging technologies and integrating them seamlessly into existing experiences while also creating entirely new experiences.


Working with the Studio Technology Innovation Group at Disney we explored ways emerging technologies could be leveraged and woven into the fabric of existing experiences as well as crafting new experiences.


In our exploration of the Future of Storytelling, we established key criteria to shape a collective understanding, including Agency, Point of View, Presence, and User Interface. 

To explore the Future of Storytelling, we identified key criteria to frame a collective understanding: Agency, Point of View, Presence and User Interface. 


phenologyProject type

jetblueProject type

dvelopProject type

momentousProject type

adpProject type


civic agentcyProduct

call center arProject type


moto xCampaign


constellationProject type

state autoProject type

flexible cloudProject type

dynamic teamsProject type

honest dollarProject type

maestroProject type

pizza hutProject type

gizmosphereProject type

ibm cloudIconic innovations for the generation of IBM Cloud

tyrone droneProject type

david yurmanProduct

coca-colaProject type

rethink possibleProject type

samsung mobileProject type

brgrProject type

john deereProject type

SCTY is a Minority Business Enterprise (MBE) incubator, advisory and consultancy based in NYC. Founded by Ali Madad, SCTY engages in works for culture, commerce and public policy.

© 2024 SCTY, Inc. All Rights Reserved.