PHENOLOGY

Every year, 1.3 million women enter menopause, and a staggering 73% of them do not seek treatment for their symptoms. Phenology offers a lifestyle approach to address this often-overlooked life stage, providing support and solutions for women who weren't born yesterday.

phenology

1.3M women enter menopause each year—and 73% don’t treat their symptoms. Phenology is a lifestyle approach to an overlooked lifestage: for women who weren't born yesterday

Phenology, as a women-led health initiative, harnesses the experience and expertise of its team to provide science-backed, holistic solutions for menopause. The goal is to guide women through every stage of their menopausal journey. 

As a women-led health initiative we leveraged experience and expertise with science-backed, holistic menopause solutions to help guide women through every stage of their journey. 

Phenology-Project-02

Phenology offers a holistic range of science-backed, naturally powerful health and beauty essentials that are uniquely designed for modern women. Their product line includes patent-pending daily supplement formulations and cutting-edge cosmetic and rescue products, all aimed at helping manage a wide range of perimenopausal and menopausal symptoms. 

Phenology's holistic line of science-backed, naturally-powerful health and beauty essentials are designed uniquely for modern women. Using patent-pending daily supplement formulations and cutting edge cosmetic and rescue products help manage a wide range of perimenopausal and menopausal symptoms, including hot flashes, sleep disruptions, mood changes, loss of energy, and dry skin.

These symptoms include hot flashes, sleep disruptions, mood changes, loss of energy, and dry skin. 

Phenology's holistic line of science-backed, naturally-powerful health and beauty essentials are designed uniquely for modern women. Using patent-pending daily supplement formulations and cutting edge cosmetic and rescue products help manage a wide range of perimenopausal and menopausal symptoms, including hot flashes, sleep disruptions, mood changes, loss of energy, and dry skin.

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Phenology-Project-03

Phenology provides timely relief and expert guidance for women at every stage and with various symptoms of menopause. Offering the first at-home hormone tracking program and online support that includes targeted supplements and proven rescue remedies. Phenology is dedicated to redefining menopause science to offer comprehensive support and empowerment to women throughout their menopausal journey. 

Phenology delivers timely relief and expert guidance through each stage and symptom of menopause. With the first, at-home hormone tracking program and online support with targeted supplements and proven rescue remedies, Phenology is redefining menopause science to support and empower women through their menopause journey.

Phenology-Project-01

Phenology's remarkable ascent started as a concept incubation from ground zero, employing a combination of mixed methods research, business modeling, and strategic offering development. Collaborating closely with Pentagram NY and Pentagram UK, we articulated the brand in its early stages and developed a robust brand identity and packaging system.

The meteoric rise of Phenology began as 0-1 concept incubation, utilizing mixed methods research, business modeling and strategic offering development. We worked closely with Pentagram NY and Pentagram UK to articulate the then nascent brand and build out a robust brand, identity and packaging system.

Phenology-Project-03b

In the search for product-market fit, we conducted testing and iterations on value propositions within acquisition channels. This process allowed us to refine our approach and better align with the needs of our target audience. 

In the search for product-market fit, value propositions in acqusition channels were tested and iterated upon. 

Phenology-Project-04b

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