constellation

Over 80% of all data generated today is considered unstructured, and will continue to rise over time. Constellation is data driven approach to complement strategic and creative analysis for insight gathering. 

constellation

Over 80% of all data generated today is considered unstructured, and will continue to rise over time. Constellation is data driven approach to complement strategic and creative analysis for insight gathering. 

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A homegrown business intelligence tool leveraging open source libraries to perform machine learning (ML) and natural language processing (NLP) on unstructured data, delivering quantitative and qualitative textual brand analysis—at speed and scale.

A homegrown business intelligence tool leveraging open source libraries to perform machine learning (ML) and natural language processing (NLP) on unstructured data, delivering quantitative and qualitative textual brand analysis—at speed and scale.

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As a sensemaking tool, Constellation provides topical analysis of latent themes in branded communications. This self-similar approach can yield an understanding consonance or dissonance in how brands project their presence and the rhetorical reality of that. 

As a sensemaking tool, Constellation provides topical analysis of latent themes in branded communications. This self-similar approach can yield an understanding consonance or dissonance in how brands project their presence and the rhetorical reality of that. 

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Through a category lens, competitive or adjacent brands, are mapped to demonstrate areas of alignment or divergence.

Through a category lens, competitive or adjacent brands, are mapped to demonstrate areas of alignment or divergence.

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